![]() ![]() On your website, add a link to your Yelp business page. The message you’re communicating should be clear: “Check us out on Yelp.” Instead of actively pursuing reviews, work on creating awareness of your presence onYelp. There are also a few smart and savvy ways you can encourage customers to review your business on Yelp - without violating guidelines: Don’t Ask, But Do Give a “Heads Up” The businesses that perform well on Yelp provide a 5-star customer experience to everyone who walks in the door, without any expectation or encouragement of a review. Yelp’s content guidelines and terms of service strongly advise against “asking customers, mailing list subscribers, friends, family, or anyone else to review your business.” The site’s recommendation software is also designed to weed out reviews that have been solicited or requested.Īsking customers for Yelp reviews can lead to consequences like: hurting your Yelp rating, getting your business page slapped with Consumer Alerts, or even losing your page visibility. The biggest challenge you face with trying to get more Yelp reviews is that the review site prohibits businesses from proactively asking for reviews. The Biggest Challenge: Complying with Yelp Guidelines This means: more traffic (online and offline), better sales, increased revenue. Having a sufficient number of reviews on your Yelp business page can also give your business the kind of social proof needed to inspire consumer confidence and foster customer loyalty. More reviews - provided, of course, they aren’t mostly negative reviews - can lead to greater visibility on Yelp and in search engine results.
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